Providing a comprehensive introduction to the study and implementation of social research methods, this book shows how social research is carried out and offers advice for independent social research study. All the major research methods and designs are covered. And, both quantitative and qualitative research are explored in depth alongside discussions of the ways in which these two research strategies can be combined. Illustrated throughout with a wide range of examples, this book provides the essential introduction to social research methods for all students of this subject.

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