Direct-to-Consumer Advertising [reklama zaměřená na spotřebitele]
topical
35
- Terms
-
DTC reklama
marketing zaměřený na spotřebitele
reklama zaměřená přímo na pacienta
-
Direct-to-Consumer Marketing
Persistent link
https://www.medvik.cz/link/D000067088
Definition
Advertising that directly targets consumers of certain products such as pharmaceuticals.
- DUI
- D000067088 MeSH Browser
- CUI
- M000597832
- Previous indexing
- Advertising as Topic (1983-2014)
- History note
- 2016
- Public note
- 2016
Allowable subheadings
- CL
- classification
- EC
- economics
- ES
- ethics 3
- HI
- history
- LJ
- legislation & jurisprudence 6
- MT
- methods 4
- ST
- standards 2
- SN
- statistics & numerical data 1
- TD
- trends 2
...
Occurrences in Medvik records
J
Technology, Industry, Agriculture