Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

DUI

D040241 MeSH Prohlížeč

CUI

M0013043

Historická pozn.

2003; use Marketing of Health Services 1980-2002

Veřejná pozn.

2003; see Marketing of Health Services 1980-2002