This article based on a research study aims at describing the profession of a sports manager – his/her qualities, abilities, skills and knowledge, and outline this profession in present-day managerial practice. The author relies on the results of the research aiming at mapping the main problems of the present-day sports management. The research was carried out from 2009 to 2011. The main methods of the research were the methods of qualitative as well as quantitative research, the questioning method, the method of analysis and comparison, the statistical method. 139 respondents – sports managers from all over the Czech Republic participated in the research. The result of the research was acquiring detailed list of all characteristics necessary for sports manager’s profession (e.g. education, managerial style, language skills, activities, qualities and abilities etc.) and view of the increasing opportunities as well as difficulties of this profession in the present-day managerial practice.
