Multilevel analysis is used to evaluate the elements which compose fan attendance in Czech basketball. The data set analyzed is comprised of a ten year study of 18 teams which played in the highest Czech basketball league. This study differs from other demand studies which evaluate fan attendance in that a cultural secondary sport, basketball, is studied in a globally semi-periphery country, the Czech Republic. Previous studies have focused on primary sports in globally core countries. The study shows multilevel analysis to be a useful methodology for demand studies of fan attendance. It was shown that there is a slightly increasing linear tendency in attendance across time. The independent variables of final place and number of foreigners and are measured across time as the time-varying predictors of the dependent variable of fan attendance within teams. The independent variable of hall capacity was considered as the time-invariant predictor of growth rates and attendance initial statuses between teams. It was shown that final place is and number of foreigner players is not a good single predictor of attendance, respectively. Finally, the findings confirmed that the growth rate within teams is limited by the team’s hall capacity.

Charles University Faculty of Physical Education and Sport Prague

Návštěvnost basketbalových utkání: víceúrovňová analýza s longitudinálními daty

Lit.: 26