Corporate social responsibility (CSR) is a phenomenon that is gaining importance in corporate management. There is not so much literature yet about CSR, and even less about CSR concerning sport. Therefore, the aim of this article is to introduce into the costs and benefits of the corporate social responsibility and to quote some examples of its usage in sport. For that, we use some of the scarce literature and meta-analysis.

Department of Sport Management Faculty of Physical Education and Sport Charles University Prague

Literatura

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$a Corporate social responsibility (CSR) is a phenomenon that is gaining importance in corporate management. There is not so much literature yet about CSR, and even less about CSR concerning sport. Therefore, the aim of this article is to introduce into the costs and benefits of the corporate social responsibility and to quote some examples of its usage in sport. For that, we use some of the scarce literature and meta-analysis.

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