Social desirability reporting leads to over estimations of church attendance. To date, researchers have treated over-reporting of church attendance as a general phenomenon, and have been unable to determine the demographic correlates of inaccuracy in these self-reports. By comparing over eight months of observational data on church attendance (n = 48 services) to self-report in a rural Fijian village, we find that 1) self-report does not reliably predict observed attendance, 2) women with two or more children (≥ 2) are more likely to over-report their attendance than women with fewer children (≤ 1), and 3) self-report of religiosity more reliably predicts observed church attendance than does self-report of church attendance. Further, we find that third-party judgements of church attendance by fellow villagers are more reliably associated with observed church attendance than self-report. Our findings suggest that researchers interested in estimating behavioral variation, particularly in domains susceptible to social desirability effects, should consider developing and employing third-party methods to mitigate biases inherent to self-report.

Centre for Research on Evolution Belief and Behaviour University of Otago Otago New Zealand

Laboratory for the Experimental Research of Religion Masaryk University Brno Czechia

Religion Programme School of Social Sciences University of Otago Otago New Zealand

Sociology Programme School of Social Sciences University of Otago Otago New Zealand

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