Objectives. The main goal of the presented article is the investigation of music as a mood regulator in Slovak conditions based on the Music in Mood Regulation Scale (MMR). Sample and settings. The basis of the primary survey was a convenience sample consisting of 209 respondents. The sample has similar (but not the same) characteristics as the population. Hypotheses. Based on the professional literature, it was expected that the Slovak adaptation of the MMR scale would preserve the dimensions of the instrument. It was also the ambition of the article to examine certain segments in the context of dimensions of mood regulation and the characteristics of the respondents. The article has the ambition to investigate the influence of age and gender on the measure of music in mood regulation, where differences were expected. Statistical analyses. Descriptive and inferential statistics were used. An adaptation of the MMR to the conditions of Slovakia was made with the help of reliability rate estimators (Cronbachʼs α, McDonaldʼs ω, and item-rest correlation). The author also used exploratory factor analysis (EFA) and cluster analysis (the Two-Step Algorithm). Results. The tool had to be adapted to Slovakia’s conditions. It was found that music represents an important element of mood regulation. The age of the participants is an important factor in the degree of mood regulation. Based on exploratory factor analysis, there were seven mood regulation strategies identified. With the help of cluster analysis, they identified two segments that use the identified strategies to varying degrees. Limitations. Convenience sampling and only self-reported studies can be considered the main limitations of the article.

Department of Marketing University of Economics in Bratislava Bratislava Slovakia

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