This eye-tracking research investigates cross-cultural similarities and differences in visual attention in complex scenes free-viewing perception. The study utilizes 70 real-world photos with one or two focal objects as stimulus materials. The study examines the amount of time spent on focal objects, saccadic lengths, temporal changes in saccadic lengths and factors that influence these metrics. Data were collected between 2020 and 2022 from seven cultural samples in Africa, East Asia, Europe, and the Near East (N = 408). Contrary to initial hypotheses, the findings challenge the expected order of countries in terms of attention toward objects. Participants from Taiwan, assumed to exhibit holistic patterns, displayed the most holistic viewing pattern. Surprisingly, participants from Germany and Czechia did not significantly differ from those in Taiwan. Furthermore, participants from Ghana and Türkiye, expected to be moderate, showed the most analytic pattern. This challenges preconceived notions and contributes to understanding patterns of scene perception in underrepresented countries. Additional analyses explored the relationship between number and size of focal objects and dwell time, as well as the potential influence of sociodemographic variables, on dwell time.

• Klíčová slova
• Cross-cultural research, Eye-tracking, Holistic and analytic perception, Scene perception,
• MeSH
• dospělí MeSH
• lidé středního věku MeSH
• lidé MeSH
• mladý dospělý MeSH
• pohyby očí * fyziologie   MeSH
• pozornost fyziologie   MeSH
• sakadické oční pohyby fyziologie   MeSH
• srovnání kultur * MeSH
• technologie sledování pohybu očí MeSH
• zraková percepce * fyziologie   MeSH
• Check Tag
• dospělí MeSH
• lidé středního věku MeSH
• lidé MeSH
• mladý dospělý MeSH
• mužské pohlaví MeSH
• ženské pohlaví MeSH
• Publikační typ
• časopisecké články MeSH
• srovnávací studie MeSH
• Geografické názvy
• Afrika MeSH

We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.

• MeSH
• kultura MeSH
• kulturní charakteristiky MeSH
• lidé MeSH
• pohyby očí MeSH
• srovnání kultur * MeSH
• virtuální realita * MeSH
• Check Tag
• lidé MeSH
• Publikační typ
• časopisecké články MeSH
• práce podpořená grantem MeSH

Cognitive styles are commonly studied constructs in cognitive psychology. The theory of field dependence-independence was one of the most important cognitive styles. Yet in the past, its measurement had significant shortcomings in validity and reliability. The theory of analytic and holistic cognitive styles attempted to extend this theory and overcome its shortcomings. Unfortunately, the psychometric properties of its measurement methods were not properly verified. Furthermore, new statistical approaches, such as analysis of reaction times, have been overlooked by current research. The aim of this pre-registered study was to verify the psychometric properties (i.e., factor structure, split-half reliability, test-retest reliability, discriminant validity with intelligence and personality, and divergent, concurrent and predictive validity) of several methods routinely applied in the field. We developed/adapted six methods based on self-report questionnaires, rod-and-frame principles, embedded figures, and hierarchical figures. The analysis was conducted on 392 Czech participants, with two data collection waves. The results indicate that the use of methods based on the rod-and-frame principle may be unreliable, demonstrating no absence of association with intelligence. The use of embedded and hierarchical figures is recommended. The self-report questionnaire used in this study showed an unsatisfactory factor structure and also cannot be recommended without futher validation on independent samples. The findings also did not correspond with the original two-dimensional theory.

• MeSH
• inteligence MeSH
• kognice MeSH
• lidé MeSH
• myšlení * MeSH
• osobnost * MeSH
• reprodukovatelnost výsledků MeSH
• Check Tag
• lidé MeSH
• Publikační typ
• časopisecké články MeSH
• práce podpořená grantem MeSH