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Conceptualization of methods designed to evaluation service quality in sport [Koceptualizace metod určených k hodnocení kvality služeb ve sportu]
Jan Šíma, Tomáš Ruda
Language English Country Czech Republic
Document type Research Support, Non-U.S. Gov't
- MeSH
- Behavioral Research MeSH
- Exercise MeSH
- Economics MeSH
- Fitness Centers * MeSH
- Humans MeSH
- Methods * MeSH
- Quality Control * MeSH
- Sports economics classification MeSH
- Statistics as Topic MeSH
- Models, Theoretical MeSH
- Check Tag
- Humans MeSH
- Publication type
- Research Support, Non-U.S. Gov't MeSH
This article represents conceptualizations of several methods designed for evaluating service quality in sport with reference to literature which was used as a source. The attention was exclusively focused on methods where customers on the basis of their own subjective opinion evaluate the service quality. The subject of evaluation was to define theoretical concepts of services whose quality is measured; also called the behavioral domain. The methods SERVQUAL and Brady’s model including a specific proposal for conceptualization of this method for fitness area were introduced in detail, including graphic illustration of conceptualization.
Koceptualizace metod určených k hodnocení kvality služeb ve sportu
Literatura
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- $a This article represents conceptualizations of several methods designed for evaluating service quality in sport with reference to literature which was used as a source. The attention was exclusively focused on methods where customers on the basis of their own subjective opinion evaluate the service quality. The subject of evaluation was to define theoretical concepts of services whose quality is measured; also called the behavioral domain. The methods SERVQUAL and Brady’s model including a specific proposal for conceptualization of this method for fitness area were introduced in detail, including graphic illustration of conceptualization.
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