Cross-culturally, fragrances are used to modulate body odor, but the psychology of fragrance choice has been largely overlooked. The prevalent view is that fragrances mask an individual's body odor and improve its pleasantness. In two experiments, we found positive effects of perfume on body odor perception. Importantly, however, this was modulated by significant interactions with individual odor donors. Fragrances thus appear to interact with body odor, creating an individually-specific odor mixture. In a third experiment, the odor mixture of an individual's body odor and their preferred perfume was perceived as more pleasant than a blend of the same body odor with a randomly-allocated perfume, even when there was no difference in pleasantness between the perfumes. This indicates that fragrance use extends beyond simple masking effects and that people choose perfumes that interact well with their own odor. Our results provide an explanation for the highly individual nature of perfume choice.

• MeSH
• dospělí MeSH
• lidé MeSH
• mladý dospělý MeSH
• odoranty * MeSH
• parfém * MeSH
• percepce * MeSH
• výběrové chování * MeSH
• Check Tag
• dospělí MeSH
• lidé MeSH
• mladý dospělý MeSH
• mužské pohlaví MeSH
• Publikační typ
• časopisecké články MeSH
• práce podpořená grantem MeSH
• Názvy látek
• parfém * MeSH

Body odour may provide significant cues about a potential sexual partner's genetic quality, reproductive status and health. In animals, a key trait in a female's choice of sexual partner is male dominance but, to date, this has not been examined in humans. Here, we show that women in the fertile phase of their cycle prefer body odour of males who score high on a questionnaire-based dominance scale (international personality items pool). In accordance with the theory of mixed mating strategies, this preference varies with relationship status, being much stronger in fertile women in stable relationships than in fertile single women.

• MeSH
• analýza rozptylu MeSH
• fertilita fyziologie   MeSH
• genetická variace fyziologie   MeSH
• lidé MeSH
• menstruační cyklus fyziologie   psychologie   MeSH
• odoranty * MeSH
• rozmnožování fyziologie   MeSH
• sexuální chování * fyziologie   psychologie   MeSH
• zdravotní stav MeSH
• Check Tag
• lidé MeSH
• mužské pohlaví MeSH
• ženské pohlaví MeSH
• Publikační typ
• časopisecké články MeSH
• práce podpořená grantem MeSH