The aim of this paper is to show synergies of sport tourism attitudes in the concepts of sport and organized leisure by tour operators in the Czech Republic. The aims of the research were: to definite and to characterise sport excursions organized by tour operators as an important segment of tourism market and sport tourism market in the Czech Republic; to determine existence and to describe the relation between the participation at sport excursions organized by tour operators and the physical activity of their participants in the frame of the leisure; to define, to segment and to describe the distribution of consumers´ interests at the market of sport excursion organized by tour operators. Results of the research show that the current market of tour operators´ sport excursions in 2005 represents 17.7 % of the total tourism market in the Czech Republic. The market potential represents 67.6 % of the Czech tourism market under the given suppositions. The most popular sport excursions of tour operators according to the responders are those focused on cycling and mountain-biking (27 %). Less popular are rafting excursions (12 %), trekking (11 %), and excursions with aerobic and other fitness programs (10 %). 9 % of the responders would choose an expedition and 6 % of the market potential represent other excursions. Approximately half of the responded clients went on their trip with the use of complex services of a tour operator, half used a tour operator’s services only partially. These responders prefer travelling abroad on vacation, but a whole third of them spent their vacation in the Czech Republic. They favour mainly company of friends and partners. The demographic composition of these clients is represented a little bit more by men than women, a fifth is single and divorced and a fifth of the respondents is from the age category 25-34 years, university education predominates. More than a quarter of the clients belong to the category of personal net monthly income in the amount of 10-15 thousand CZK and a fifth to the category of the income above 30 thousand CZK. The result of the research in the area of the relation between participation at the sport excursions organized by the tours operators and the amount of physical activity of the participants can be interpreted that for half of the respondents (51 %) the participation at the excursion does play a role in motivation for sport activity before or after participating on a sport excursion. For the other half (49 %) of the respondents physical activity itself will probably be one of the motives for participating at a sport excursion.

Charles Univesity Faculty of Physical Education and Sport Prague

Sportovní cestovní ruch jako náplň volného času: výzkum trhu sportovně zaměřených zájezdů cestovních kanceláří v České republice v letech 2005-2006

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