Advertising [inzerce jako téma]

topical
598
Terms

reklama jako téma
telemarketing

 

Advertisement as Topic
Advertising as Topic
Telemarketing

Persistent link   https://www.medvik.cz/link/D000329
Definition

Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

Annotation
medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant; do not confuse with Publication Type ADVERTISEMENT
lékařská reklama - nekombinuj s deskriptorem LÉKAŘSTVÍ; je-li to důležité, kombinuj s předmětem reklamy či médiem; nepleť s publikačním typem REKLAMY
DUI
D000329 MeSH Browser
CUI
M0000505
History note
2008(1963)
Public note
2008; see ADVERTISING 1963-2007

J Technology, Industry, Agriculture
J01.219 Commerce 727
J01.219.687 Marketing 244
J01.219.687.274 Advertising 598
J01.219.687.274.500 Direct-to-Consumer Advertising 34
J01.219.687.550 Marketing of Health Services 124
J01.219.687.750 Social Marketing 22

L Information Science
L01.143 Communication 4 448
L01.143.024 Access to Information 211
L01.143.050 Advertising 598
L01.143.140 Blogging 18
L01.143.230 Communication Barriers 102
L01.143.256 Computer Literacy 50
L01.143.288 Data Visualization 14
L01.143.335 Disclosure 192
L01.143.350 Health Communication 82
L01.143.450 Information Literacy 39
L01.143.539 Internet Access 2
L01.143.580 Internet Use 16
L01.143.620 Negotiating 112
L01.143.790 Propaganda 46
L01.143.820 Reminder Systems 23
L01.143.910 Social Networking 65