- MeSH
- COVID-19 * MeSH
- lidé MeSH
- marketing statistika a číselné údaje MeSH
- motivace MeSH
- plastická chirurgie * trendy MeSH
- průzkumy a dotazníky MeSH
- statistika jako téma MeSH
- telekomunikace statistika a číselné údaje trendy MeSH
- videokonferování MeSH
- Check Tag
- lidé MeSH
- Publikační typ
- práce podpořená grantem MeSH
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x
- MeSH
- analýza potravin statistika a číselné údaje MeSH
- chování spotřebitelů * statistika a číselné údaje MeSH
- dezinformace MeSH
- marketing statistika a číselné údaje MeSH
- olej z řepky MeSH
- oleje MeSH
- tuky * MeSH
- vaření statistika a číselné údaje MeSH
- výživa - přehledy MeSH
- zdraví - znalosti, postoje, praxe MeSH
- Publikační typ
- práce podpořená grantem MeSH
Any sports event is characterized by the process of planning, organization and implementation and evaluation itself. This system applies to both single and repetitive, small or larger sports events. The planning process itself applies to all components – sports, technical, financial, process-law, and marketing communications. There are several marketing communication goals, but they all focus on end-users, fans, their desires, needs and interests in each sporting event. To maximize the benefits of marketing communications, careful preparation and a creative concept in the editorial plan must be prepared. Different procedures are used to prepare the communication strategy. This article aims to introduce the universal Double Diamond framework, which was used to prepare the communication strategy on the web and social medias for the World Cup in biathlon in Nové Město na Moravě held from December 20 to December 23, 2018, to familiarize with the possibilities of using social tools networks and to present the results achieved with these instruments. This study describes the framework theoretically and then shows possible practical outputs from the whole process.
- Klíčová slova
- sportovní soutěže, Double Diamond, biatlon,
- MeSH
- empatie MeSH
- komunikace MeSH
- marketing * metody organizace a řízení statistika a číselné údaje MeSH
- online sociální sítě MeSH
- sporty * MeSH
- strategické plánování MeSH
- Geografické názvy
- Česká republika MeSH
Marketingový výzkum je nezbytným předpokladem k tomu, aby byla společnost schopna nabídnout klientům, resp. zákazníkům takové služby a výrobky, které právě oni požadují. Prostřednictvím marketingového výzkumu získáváme také zpětnou vazbu o spokojenosti popřípadě nespokojenosti klientů s našimi výrobky a službami. Je velmi důležité zvolit správný postup při marketingovém výzkumu. Je nezbytné ujasnit si, co bude cílem takového výzkumu – zda to budou kvantitativní nebo spíše kvalitativní data. V rámci marketingového výzkumu je také podstatné určit, v čem spočívá spokojenost nebo nespokojenost klienta. Způsob provedení marketingového výzkumu a následně interpretace vlastního průzkumu mezi klienty rehabilitačního zařízení je obsahem příspěvku. Domnívám se, že výsledky a možná další rozpracování takového průzkumu může přispět k větší spokojenosti klientů a následně i k lepší péči o klienty samotné.
Marketing research is vital to the company was able to offer clients, respectively. customers with services and products that they currently require. Through marketing research also obtain feedback on satisfaction or dissatisfaction with our clients' products and services. It is very important to choose the correct procedure for marketing research. It is necessary to clarify what will be the goal of such research - whether it be quantitative or qualitative rather date. The marketing research is also important to determine what the client's satisfaction or dissatisfaction. Method of marketing research and subsequent interpretation of its own survey among the clients of a rehabilitation facility is a content contribution. I believe that the results and possible further development of such research can contribute to greater customer satisfaction and consequently also to better care for the clients themselves.
The aim of this paper is to show synergies of sport tourism attitudes in the concepts of sport and organized leisure by tour operators in the Czech Republic. The aims of the research were: to definite and to characterise sport excursions organized by tour operators as an important segment of tourism market and sport tourism market in the Czech Republic; to determine existence and to describe the relation between the participation at sport excursions organized by tour operators and the physical activity of their participants in the frame of the leisure; to define, to segment and to describe the distribution of consumers´ interests at the market of sport excursion organized by tour operators. Results of the research show that the current market of tour operators´ sport excursions in 2005 represents 17.7 % of the total tourism market in the Czech Republic. The market potential represents 67.6 % of the Czech tourism market under the given suppositions. The most popular sport excursions of tour operators according to the responders are those focused on cycling and mountain-biking (27 %). Less popular are rafting excursions (12 %), trekking (11 %), and excursions with aerobic and other fitness programs (10 %). 9 % of the responders would choose an expedition and 6 % of the market potential represent other excursions. Approximately half of the responded clients went on their trip with the use of complex services of a tour operator, half used a tour operator’s services only partially. These responders prefer travelling abroad on vacation, but a whole third of them spent their vacation in the Czech Republic. They favour mainly company of friends and partners. The demographic composition of these clients is represented a little bit more by men than women, a fifth is single and divorced and a fifth of the respondents is from the age category 25-34 years, university education predominates. More than a quarter of the clients belong to the category of personal net monthly income in the amount of 10-15 thousand CZK and a fifth to the category of the income above 30 thousand CZK. The result of the research in the area of the relation between participation at the sport excursions organized by the tours operators and the amount of physical activity of the participants can be interpreted that for half of the respondents (51 %) the participation at the excursion does play a role in motivation for sport activity before or after participating on a sport excursion. For the other half (49 %) of the respondents physical activity itself will probably be one of the motives for participating at a sport excursion.
- MeSH
- behaviorální výzkum metody trendy MeSH
- cestování dějiny statistika a číselné údaje trendy MeSH
- cvičení fyziologie MeSH
- lidé MeSH
- marketing metody statistika a číselné údaje trendy MeSH
- sporty MeSH
- statistika jako téma MeSH
- volnočasové aktivity psychologie MeSH
- Check Tag
- lidé MeSH
- Geografické názvy
- Česká republika MeSH
